McLaren exists to win, and it is this philosophy that has driven the company to its current position as one of the world’s most illustrious high-technology brands. After our first taste of victory at the 1968 Belgian Grand Prix, McLaren has gone on to secure another 183 grand prix wins and 20 World Championships.
Surviving, and succeeding, at the pinnacle of motorsport for this amount of time has required total dedication, and has instilled in the company a set of values that have become engrained in our way of doing things.
In Formula 1, if you’re not innovating you’re going backwards. McLaren Racing produces an upgrade to its Formula 1 car every 17 minutes and this relentless pace of innovation informs the wider Group. From the development of the most technologically advanced supercar in the world, the McLaren P1™, to the ground-breaking design of the McLaren S-Works + McLaren Venge road bike, McLaren is constantly thinking of ways to improve performance.
We operate in the most demanding racing series in the world, where a fraction of a second can make the difference between winning and losing; between glory and failure. We strive to do things better and lead by example right across the Group, understanding that even the smallest, most seemingly insignificant details matter.
We do everything for a reason
Before we embark on any activity, we must know why we are doing it and then be able to measure its impact and evaluate its success. If we can’t measure something, we don’t know if we have improved. Data equals knowledge, and with knowledge, we can win.
We do not compromise
Our singular focus is success, and we never lose sight of that. The home of the McLaren Group is a perfect example of this commitment, built on a no-compromise philosophy of scrupulous cleanliness and microscopic attention to detail. The result is a building that promotes efficiency and inspiration; a place that breeds motivation and dedication.